"Respect" is a word which is thrown around without much consideration of whether it is a passive process (being respected) or an active process (respecting). Many people who are aggressive and rude demand respect whenever they are confronted on their behaviors or are treated in kind. Respect for what? Bullies often see themselves as simply garnering deserved respect which is withheld by aggressively intimidating others.
Respect is easy actually. Practice giving respect in all human interactions. Getting respect in return will take care of itself. The outward manifestation of respect is simply the practice of good manners. "Please.", "Thank you.", "Excuse me."... these are the keys to respect in relationships, whether they superficial or intimate.